Brand Identity
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User Experience
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Multidisciplinary Designer at the Intersection of Brand and UX
With 15+ years in graphic and brand design now extended into UI/UX, I bring visual craft and user-centered thinking together — partnering with nonprofits, financial institutions, and educational organizations to build intentional, accessible experiences from concept through execution.
My expertise spans brand identity, graphic design, and UI/UX — designing systems that are as strategic as they are visual. I've led communication initiatives across mid- to large-scale nonprofits ($2M–$50M budgets), financial services, and private education ($100M endowments). Projects include visual identity, logo design, annual reports, marketing campaigns, fundraising, email, social media, websites, and UI/UX with an eye toward scalability.
On the UX side, my work goes beyond visual execution — encompassing user interviews, information architecture, wireframing, and design systems for products with an attention to systems thinking and problem-solving which stems from my background in graphic design.
My process is structured and collaborative. I start by understanding business goals and target audience, then move from concept through execution with communication at every stage.