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Amplifying Programs and Services: Employing approximately 68,000 individuals—10% of Boston's Workforce

Client: Communication via Design

Project: Longwood Collective FY 2023 Annual Report

Role: Graphic Design

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Brand Position

  • Longwood Collective is a non-profit organization dedicated to serving the Longwood Medical and Academic Area (LMA) in Boston. As a collaboration of world-renowned medical, academic, and cultural institutions, the Collective works to enhance the area's livability, accessibility, and sustainability.

  • Through strategic planning, transportation services, public realm improvements, and emergency preparedness initiatives, Longwood Collective fosters a connected, resilient community that supports innovation, public health, and education.

 

Project Overview

  • The 2023 Annual Report was designed to highlight Longwood Collective's 50-year legacy of nurturing a strong network of member organizations and advancing impactful programs addressing accessibility, sustainability, cost reduction, emergency preparedness, and urban planning.

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Brand Pillars

  • Collaboration: Encouraging strong partnerships across LMA institutions to deliver shared solutions.

  • Innovation: Leading forward-thinking programs that improve quality of life and operations.

  • Community Impact: Building a thriving, inclusive district that benefits all who live, work, and study in Longwood.​

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Visual Identity

  • Together with Communication via Design, a comprehensive design strategy was developed that visually represented Longwood Collective’s updated brand identity while supporting its strategic communication goals. 

  • A modular layout represents the diversity and interconnectedness of member institutions. Layered shapes and a dynamic composition convey the complexity and cohesion of the LMA, visually echoing the non-profit’s integrative role. The design ensured that key impact stories and data were easy to navigate, reinforcing the Collective’s transparency and mission-driven vision.

  • A 50-year timeline with infographics highlighted the journey of Longwood Collective, reflecting on the organization’s long history of stewardship and the individual strength of member institutions.

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Marketing Results

  • The final report was well received by stakeholders and prominently featured on Longwood's website and email marketing, reinforcing the organization’s position as a central, unifying force within the LMA.

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ANNUAL REPORT, PRINT

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