Impactful Marketing for Maximum Results

Client: Communication via Design

Project: Email Marketing

Role: Graphic Designer, Campaign Scheduler, Data Analytics & Analysis

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Communication via Design is a full-service marketing firm offering strategy, brand, digital, and print services to non-profits and social enterprise organizations.

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• Developed a series of email marketing campaigns that showcased completed projects, shared organizational updates, and boosted holiday outreach. Each campaign was meticulously crafted to maximize open and click-through rates by employing clear calls-to-action, engaging subject lines, A/B testing, and skimmable content, and best practices for headline-to-text ratio. Mailchimp was utilized for design and scheduling.

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• The 2023 and 2025 holiday emails featured custom-branded animations to align with messaging. The process involved initial sketches, layout planning, and concept development before execution in MailChimp. To enhance engagement, the campaign was reinforced with coordinated social media posts.

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