Empowering Global Leaders:
Advancing International Affairs for 9,500 Alumni in 140 Countries
Client:
Fletcher School of Diplomacy
Project:
Digital Marketing
Role:
Branding
Graphic Design
Sector:
Higher Education, Global Affairs, Politics
Target Users
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Graduate students/Mid-career pursuing education in international relations, diplomacy, global business
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Government and policy professionals, diplomats, analysts
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NGO/nonprofit in global development, humanitarian aid, or advocacy space
Tools:
Adobe XD, Adobe CC
Deliverables:
Branding, Social Media, Digital Ads, Digital Monitor
Objectives
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The goal was to promote and support initiatives for the Fletcher School of Law and Diplomacy, Tufts University's graduate school of international affairs, through digital marketing channels.
Scope of Work
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Strategic social media campaigns, event graphics, digital ads, and digital marketing were developed to promote key Fletcher School events, including Commencement, Alumni Weekend, Convocation, guest speaker talks, and global affairs initiatives. Notable examples include the Segal Lecture and the London Symposium.
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Digital monitor graphics played a crucial role in promoting key events and supporting the college’s flagship events of impact.
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All graphics were optimized and sized for the specific digital platforms' intended use.
Branding
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To ensure brand consistency, Fletcher’s brand identity was adhered to. This included incorporating the school’s signature color palette (black, gray, and orange), and utilizing the Anzeigen Grotesk typeface in all-caps to reinforce recognition across platforms.
Marketing Results
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Social media and event graphics promoted the colleges' programs and initiatives, presenting it as the educational authority in global international affairs.
