top of page

The Most Desireable Place to Work, Learn, and Heal: Treating Approximately 2.8 Million Patients Annually

Client: Communication via Design

Project: Medical Academic and Scientific Community Organization 

Role: Graphic Design

​​

Brand Position

  • MASCO (Medical Academic and Scientific Community Organization) is a non-profit organization based in Boston’s Longwood Medical and Academic Area (LMA), serving a consortium of leading medical, academic, and research institutions. Its mission is to foster collaboration and deliver services that enhance the efficiency, safety, and vibrancy of the LMA community.

  • MASCO provides a wide range of services, including area planning and development, transportation and parking solutions, emergency preparedness, sustainability initiatives, and community engagement, playing a vital role in supporting the growth and excellence of the institutions it represents.

 

Project Overview

  • The 2021 annual report was designed in collaboration with Communication via Design to highlight the Collective’s dedication to a strong, interconnected community of member organizations, while showcasing the development of effective programs addressing key issues such as accessibility, sustainability, cost reduction, emergency preparedness, and urban planning.

​

Brand Pillars

  • Collaboration: Fostering strong partnerships across LMA institutions to deliver shared solutions.

  • Innovation: Leading forward-thinking programs that improve quality of life and operations.

  • Community Impact: Building a thriving, inclusive district that benefits all who live, work, and study in Longwood.​

​​​​​​​

​Visual Identity

  • The theme of transformation and renewal is reflected by utilizing triangular and geometric shapes to accentuate the number and positive impact of MASCO within the institutions it serves and its vision of “Making Longwood the most desirable place to Work, Learn, and Heal!”​​

  • The dimensional design imbues depth and complexity, mirroring the range of services provided by MASCO across transportation, medical, and academic domains.​​

  • Collaboration with Communication via Design was integral in establishing a cohesive design concept and ensuring consistency with MASCO’s brand. The resulting design resonated with MASCO’s mission and values, communicating its commitment to excellence and innovation. ​​​​​

​​

Marketing Results

  • The final report was well received by stakeholders and featured on Longwood's website and email marketing, reinforcing the organization’s position as a central, unifying force within the LMA.

​​

ANNUAL REPORT, PRINT

​

​​

bottom of page