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Giving Identity to a Complex Journey: $100K Fuels Transformation of St. Augustine’s and BHAC’s Future

Client: Black History in Action for Cambridgeport (BHAC)

Role: Graphic Design​

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​​Brand Vision

  • BHAC is a non-profit dedicated to reinvesting in and revitalizing Cambridgeport’s African-Caribbean heritage, with St. Augustine's church serving as its vibrant cultural anchor for arts programming, educational initiatives, and community gatherings to cultivate a unified and empowered community.​​

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Brand Pillars

  • Preservation: Commitment to preserving and reinvigorating the history of the African-Caribbean culture.​

  • Collaboration: Serving as a platform that brings together residents, artists, educators, and partners to co-create programs that reflect shared values.​

  • Empowerment: Illuminating the community's rich history and inspiring future generations to contribute to their cultural legacy.​

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Brand Voice

  • Reverent: Honoring the profound history and contributions of the African-Caribbean community with dignity.​

  • Inclusive: Embracing all members of the community with a sense of belonging and collective ownership.​

  • Inspirational: Motivating the community to envision and work towards a dynamic future rooted in cultural pride and unity.​

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Brand Strategy

  • The challenge was to develop a cohesive visual identity and brand presence—logo design, color palette, brand guidelines, email marketing, and fundraising materials—that recognized the organization's complex history and to advance BHAC's mission to effectively engage the community it represents.

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Visual Identity

  • When BHAC entrusted me with developing its visual identity, I embraced the challenge of translating its profound mission into a compelling identity that honored its complex historical narrative while pointing toward a dynamic future. ​

  • The BHAC logo is designed with four quadrants, symbolizing the fragmented yet unified history of the community.

  • The color palette draws inspiration from the vibrant artwork of Euka Holmes, a renowned Boston-based Black artist. Her captivating work, also featured on the BHAC website, infuses the logo with hues that evoke richness, vitality, and cultural significance.​​

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Marketing Results​

  • This foundation empowered BHAC to establish a strong digital presence through its website and social channels while supporting outreach through email campaigns and fundraising initiatives.

  • The fundraising brochure allowed BHAC to secure the balance of $100,000 in donations required to complete the restoration of St. Augustine’s church exterior.

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LOGO/IDENTITY, BRANDING, STATIONERY, BROCHURE, BRAND GUIDELINES, FUNDRAISING OUTREACH, EMAIL MARKETING

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