Where Creativity Meets the Classroom: Email Marketing to Increase Fundraising Goals With Open Rates of 51.6%

Client: Art Resource Collaborative for Kids (ARCK)

Project: Email Marketing

Role: Graphic Designer, Campaign Organizer, Data Analytics

​

Campaign Objectives​

• As the Marketing & Communications Manager for ARCK—an educational non-profit committed to fostering emotional and academic development for grades K-8 in under-resourced Boston Public Schools— I was tasked with creating email campaigns to engage the target audience and enhance donation efforts.

• Email marketing campaigns focused on fundraising outreach, donor retention, introducing new programs, timely organizational updates, and highlighting artwork produced by students who participated in ARCK's curriculum, and seasonal outreach.

​​​

Project Scope​

• Email marketing campaigns were developed in Constant Contact.

• The process included importing and managing contact lists, scheduling campaigns, and analyzing performance metrics to inform future campaign strategy.

​

Strategic Approach

• Content: Collaborated on copywriting, breaking up text into digestible parts with strong headlines to support quick consumption. Implementing relevant subject lines to boost open rates.

• Best practices for typographic hierarchy (headers, subheaders, body copy) were utilized for scannability and readability.

• Optimization: Each email followed industry best practices to optimize open rates and click performance, with clear and compelling CTA's to drive engagement. Ensured mobile responsiveness for all emails sent, adjusting elements for mobile design as needed.

• Analytics: Monitored engagement metrics post-campaign to inform future strategies based on results and audience behavior.​​

​​

​