Branding Meets Social Media Strategy: Driving Traffic to the Website—Posting 3 Times Per Week, 4 Platforms

Client: Communication via Design

Project: Email Marketing

Role: Graphic Designer, Writing, Content Management, Analytics

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Campaign Objectives​​​​

• Partnering with Communication via Design—a full-service marketing firm specializing in brand strategy and communications for non-profits and social enterprises—my role is to create visual and written social media content that reinforces the organization as a trusted marketing partner for non-profits and social enterprises.

• Posts focus on client success stories, project milestones, and industry thought leadership. 

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Project Scope​​

• Maintaining a social media presence across Facebook, Instagram, Threads, and LinkedIn is accomplished by utilizing strategic digital marketing tools and techniques that align with the organization’s mission and vision. 

• The social media strategy includes writing posts, developing ongoing campaign ideas, designing graphics and animations, maintaining a content calendar, scheduling on platforms, engaging with the audience, and analyzing performance metrics.

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​​​Strategic Approach

• Content Development: Crafts engaging written messages with the support of custom ChatGPT to maintain a consistent brand voice.

• Tagging: Conducts keyword and hashtag research, along with adding appropriate mentions to maximize reach.

• Content Management: Manages a proactive content calendar, scheduling posts 3x a week with Adobe Express, to ensure consistent delivery across Facebook, Instagram, Threads, and LinkedIn.

• Targeted campaigns: The Creative Query series was created to spark engagement and education by asking an industry-related question in the visual and providing the answer in the written post with a strong CTA to encourage comments and reactions.​

• Performance Analytics: Tracks key performance metrics (likes, comments, clicks, impressions, reach, views, etc) to evaluate content effectiveness and to optimize strategy.

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