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Trailblazers of Tomorrow: 20,000+ MassArt Alumni Leading the Way in Creative Innovation

Project: Gestures (Mass Art Magazine)

Role: Graphic Design

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Project Overview

  • Gestures is the official alumni magazine of MassArt, named as a nod to the gesture drawing practice foundational to many artistic disciplines. The publication highlights work from both emerging and established artists, offering readers a curated glimpse into the creative energy of the MassArt community.

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Project Scope

  • This project included the full development of the magazine's identity and presentation—from naming and conceptual direction to logo design, print layout, and a digital version. The visual language was crafted to complement and evolve from MassArt’s brand guidelines at the time, offering a balance between institutional alignment and expressive freedom.

  • Note: MassArt’s branding has since changed since this project was originally created.

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Target Audience

  • MassArt Alumni and Students: Individuals looking to stay connected to the school’s creative pulse and its broader community.

  • Faculty and Staff: Academic members committed to celebrating alumni achievements and fostering institutional pride.

  • Art and Design Enthusiasts: Readers outside the MassArt network with an interest in emerging and established voices in contemporary art and design.

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​​Visual Identity

  • This identity draws from the raw energy of sketches and clean design, weaving handwritten messages and expressive gesture drawings throughout the layout—echoing the voices of featured artists.

  • To honor MassArt’s brand, the typeface Interstate—part of its official typography—was thoughtfully integrated. Angular design elements mirror the distinctive diagonal found in the MassArt logo, reinforcing visual cohesion.

  • The logomark captures the spirit of the name Gestures with a hand-rendered interpretation of the modern display typeface Runalto. The subtle imperfections in letters like "e" and "s" highlight the human touch. Created with a black technical pen—a common tool across creative disciplines—the logo emphasizes the authentic, handcrafted aesthetic. This theme continues throughout the layout with the use of a script typeface to echo handwriting.

  • To extend the magazine's versatility, additional covers were developed for multiple issues—adapting the color palette to reflect the unique subject matter, tone, and photography of that edition.

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LOGO/IDENTITY, NAMING, PUBLICATION DESIGN, PRINT, WEBSITE

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