A Year-Long Social Media Campaign to Celebrate 30 Years Sparks LinkedIn Growth with 30% More Impressions
Client:
Communication via Design
Project:
30th Anniversary Campaign
Role:
Branding
Social Media
Email Campaign
Content Writing
Tools:
Adobe Ilustrator, Adobe After Effects, Adobe Express, Mailchimp
Deliverables:
Logo/Identity, Branding, Email Campaign Social Media
Project Overview
The goal of the project was to celebrate the firm's 30-year legacy while creating momentum for its next chapter. The anniversary provided an opportunity to reflect on the firm's history, spotlight its mission-driven values, celebrate meaningful client relationships, and communicate a clear vision for continued growth. Working alongside Communication via Design, the project evolved into a year-long brand expression on social media and email marketing.
Project Scope
The campaign centered around the firm's core values of inclusivity, partnership, and compassion, using the anniversary as a platform to bring those values to life through stories and moments from the firm's history.
A year-long social media campaign was developed to:
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Celebrate the past through throwbacks, milestones, and pivotal moments from the past 30 years.
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Recognize client relationships by highlighting successful projects, partnerships, and shared accomplishments.
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Humanize the brand through messages of gratitude and reflection.
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Look toward the future by connecting the firm's history of purposeful work with its continued growth and evolving vision.
This created a cohesive narrative throughout the anniversary year, turning a milestone into an ongoing conversation with clients, partners, and the broader community.
Visual Identity
The anniversary identity was designed to feel celebratory without becoming disconnected from the firm's established brand. The centerpiece was a custom 30-year logo, featuring a typographical treatment built around diagonal negative space. The angled forms introduce a sense of forward progression, transforming the number 30 into a visual expression of momentum rather than simply a marker of time.
Supporting the anniversary mark, a modular graphic pattern was developed using a system of shapes and colors that could shift, combine, and expand across applications—a flexible system capable of creating different visual compositions.
The pattern represents:
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Strategic growth through evolving shapes and directional movement.
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Collaboration through forms that intersect and work together.
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Purposeful outcomes through a visual language grounded in the firm's role as a marketing partner focused on meaningful results.
Marketing Results
The anniversary campaign translated the firm's 30-year milestone into measurable audience engagement and brand growth. Following the campaign launch:
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LinkedIn impressions on anniversary posts increased by 30%.
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LinkedIn followers grew by 10%.
Beyond the immediate performance metrics, the campaign created a sustained platform for storytelling, allowing the firm to celebrate its history, recognize the people and clients who shaped it, and establish a stronger narrative for its future.
