Changing the World One Client at a Time: Campaign Sparks LinkedIn Growth with 30% More Impressions
Client:
Communication via Design
Project:
30th Anniversary Campaign
Role:
Branding
Social Media
Email Campaign
Content Writing
Tools:
Adobe Ilustrator, Adobe After Effects, Adobe Express, Mailchimp
Deliverables:
Logo/Identity, Branding, Email Campaign Social Media
Project Overview
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The goal of this project was to honor the firm’s 30-year legacy, highlight its mission-driven values, celebrate client success stories, and position it for future growth.
Brand Strategy
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To commemorate its 30th anniversary, I partnered with Communication via Design to conceptualize and execute a strategic brand identity system that honored its legacy while reinforcing its forward-looking vision.
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A year-long social media campaign was developed to highlight the organization's core values—inclusivity, partnership, and compassion—while sharing pivotal moments and expressing gratitude to past clients through throwbacks, messages, and project spotlights.
Visual Identity
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The 30-year logo is a customized typographical treatment utilizing diagonal negative space to convey forward momentum.
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The modular pattern incorporates shapes and colors to signify strategic growth and collaboration, based on the boundless potential of a marketing firm driven by purposeful outcomes.
Marketing Results
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Following the campaign launch, LinkedIn saw a 30% increase in impressions on anniversary posts and a 10% growth in followers.
