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Changing the World One Client at a Time: Campaign Sparks LinkedIn Growth with 30% More Impressions

Client: Communication via Design

Project: 30th Anniversary Campaign

Role: Graphic Designer ​

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Brand Position

  • For more than three decades, Communication via Design has been a trusted, full-service marketing partner to non-profits and social enterprises—delivering strategic, brand-forward digital and print solutions rooted in mission, meaning, and measurable impact.​

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Project Overview

  • The goal of this project was to honor the firm’s 30-year legacy, highlight its mission-driven values, celebrate client success stories, and position it for future growth.

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Brand Pillars

  • Mission-driven: 30 years of design for good—highlighting client relationships and meaningful impact.

  • Community and Collaboration: Celebrating the people behind the work—team members, partners, clients.

  • Adaptability and Growth: A studio that grows with changing trends while staying aligned with its values.

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Brand Voice

  • Appreciative: Reflecting gratitude for clients and collaborators.

  • Confident: Celebrating three decades of expertise and success without being boastful.

  • Optimistic: Looking toward the future with purpose, resolve and open-mindedness.​

Brand Strategy

  • To commemorate its 30th anniversary, I partnered with Communication via Design to conceptualize and execute a strategic brand identity system that honored its legacy while reinforcing its forward-looking vision.

  • A year-long social media campaign was developed to highlight the organization's core values—inclusivity, partnership, and compassion—while sharing pivotal moments and expressing gratitude to past clients through throwbacks, messages, and project spotlights.

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Visual Identity

  • The 30-year logo is a customized typographical treatment utilizing diagonal negative space to convey forward momentum.​​ ​

  • The modular pattern incorporates shapes and colors to signify strategic growth and collaboration, based on the boundless potential of a marketing firm driven by purposeful outcomes.​​​​​

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Marketing Results

  • Following the campaign launch, LinkedIn saw a 30% increase in impressions on anniversary posts and a 10% growth in followers.

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​LOGO/IDENTITY, BRANDING, CUSTOM PATTERN, EMAIL MARKETING, SOCIAL MEDIA, ANIMATIONS

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