Soccer as a Platform for Inclusivity: Bringing Together 1,300 Youth From Over 100+ Schools in Greater Boston
Client:
Communication via Design
Project:
Soccer Unity Project
Role:
Branding
Logo Design
Sector:
Nonprofit
Tools:
Adobe Illustrator, Adobe Photoshop
Deliverables:
Logo/Identity, Branding, Merchandise
Project Overview
Soccer Unity Project was formed through the merger of South End Soccer and Boston Unity Cup, bringing together 14 years of work advancing equitable and inclusive soccer programming. The new Boston-based nonprofit was created to scale their collective impact and use soccer as a vehicle for connection, community-building, and youth empowerment.
Project Scope
The challenge was to establish a cohesive visual identity and brand presence for a newly formed organization that brought together two established community initiatives. The scope included developing a logo identity and visual language that could unify the organization’s mission, youth programming, community initiatives, and signature events across digital and print communications.
Target Audience
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Youth ages 5–18 from underserved and marginalized communities.
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Parents, guardians, community leaders, and local organizations who value the power of sport to transform lives.
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Donors, sponsors, and partners seeking to invest in inclusive youth development programs.
Visual Identity
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Co-created with Communication via Design, the final Soccer Unity Project logo was intentionally crafted to reflect the organization’s core values of unity, connection, and community-building.
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The circular mark serves as a subtle nod to the global language of soccer while avoiding a literal depiction, ensuring the brand remains flexible and symbolic across platforms.
Marketing Results
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My design concept was selected from multiple rounds of concepts presented to the client and developed into the final logo identity.
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The Soccer Unity Project identity has empowered the organization to establish a unified online brand presence across its website, social media channels, and email marketing in addition to advocating for its numerous youth soccer initiatives as well as signature events: Boston Unity Cup and Unity Ball.
