Sciencific Quest for Knowledge

Project: SciCam (Cambridge Science Festival)

Role: Graphic Design

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SciCam, a rebrand of the Cambridge Science Festival, brings discovery to life through the celebration of science, technology, engineering, art, and mathematics (STEAM). This event transforms complex scientific concepts into accessible, interactive experiences that spark curiosity through hands-on activities, demonstrations, and workshops. SciCam is driven by humanity's most fundamental impulse to ask questions and seek answers through scientific inquiry and showcases how science shapes our understanding of the world.​

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• The SciCam brand boldly merges technology and science through its distinctive visual language. A custom-crafted logo pairs a monospaced typeface with softened corners and heavyweight strokes, creating a modern presence. The lettering's flat terminals anchor the design with mathematical precision, while an innovative "I" rendered as four aligned dots captures the step-by-step progression of scientific discovery.

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• The visual identity bursts with energy through its electric color palette. Brilliant cyan meets vivid magenta and lively yellow, creating a combination that resonates with younger audiences. 

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• The festival's stand-out feature is its interactive billboard—a digital canvas that transforms passive viewers into active participants. This hands-on experience offers a preview of SciCam's immersive programming while encouraging the curiosity that defines ingenious scientific thinking.

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