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Where Branding Meets Strategy 

Client: Communication via Design

Project: Email Marketing

Role: Graphic Designer, Writing, Content Management, Analytics

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Objective

Support Communication via Design’s social media growth and engagement by implementing strategic, brand-aligned digital marketing efforts across Facebook, Instagram, LinkedIn, and Threads.

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Strategic Approach

To enhance the firm’s digital presence and audience engagement, I developed and executed a comprehensive social media strategy. This approach was rooted in understanding the brand’s mission and values while leveraging current platform trends and data-driven insights to inform content and scheduling.

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Key Tactics

  • Content Development: Created brand-aligned post copy using ChatGPT, ensuring consistency in tone and messaging.

  • Graphic Design: Designed custom visual content that adhered to brand guidelines and appealed to target audiences.

  • Content Management: Maintained a proactive content calendar, scheduled posts, and ensured timely delivery across all platforms.

  • Performance Analysis: Monitored engagement metrics and content performance, using insights to refine future campaigns.

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Branding

All visual and written content reinforced Communication via Design’s identity as a trusted, mission-driven marketing partner for nonprofits. Posts highlighted client success stories, project milestones, and industry thought leadership to strengthen brand authority and connection with audiences.

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Marketing Results

Through consistent branding and data-informed strategy:

  • Achieved notable increases in visibility and follower growth on all platforms

  • Boosted post engagement and click-through rates

  • Improved alignment of content with user interests and organizational goals

  • Enhanced overall digital brand presence, supporting business development and client retention

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SOCIAL MEDIA, BRANDING, WRITING, ANALYTICS, AI

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